Information
HKTVmall is an e-commerce brand under Hong Kong Technology Venture Company Limited (HKEX: 1137) [1], its business scope covers multiple markets, including Hong Kong (China), Macao (China), the UK, Canada, and Australia.HKTVmall primarily sells products such as snacks & beverages, mobile accessories, 3C digital products, camping & fitness gear, furniture & home decor, travel goods, pet supplies, home appliances & kitchenware, fashion apparel, cosmetics, beauty & healthcare, wine & gourmet food, books & entertainment, toys & gifts, movies & music, baby care products, and watches & diamonds.
HKTVmall is an e-commerce brand under Hong Kong Technology Venture Company Limited (HKEX: 1137) [1], its business scope covers multiple markets, including Hong Kong (China), Macao (China), the UK, Canada, and Australia.HKTVmall primarily sells products such as snacks & beverages, mobile accessories, 3C digital products, camping & fitness gear, furniture & home decor, travel goods, pet supplies, home appliances & kitchenware, fashion apparel, cosmetics, beauty & healthcare, wine & gourmet food, books & entertainment, toys & gifts, movies & music, baby care products, and watches & diamonds.
Operations Strategy
英文名稱：HKTVmall
所屬公司：香港電視購物網絡有限公司
商標編號：303467638
所屬行業：電子商務
創辦人：王維基
品牌總部：中國香港
Information
業務介紹
English Name: HKTVmall
Parent Company: Hong Kong Technology Venture Company Limited
Trademark No.: 303467638
Industry: E-commerce
Founder: Ricky Wong
Headquarters: Hong Kong, China
招募商家：HKTVmall成立專屬部門，配備了包括商務BD、市場、行銷等人員，透過參加展覽、社群媒體等全面開啟內地的賣家招募工作。
優惠措施：為吸引更多的內地賣家入駐，HKTVmall取消了年費，並降低保證金金額，將結算從一月一次提升至一月三次，為內地賣家入駐提供優惠條件，並對符合條件的賣家提供曝光、流量、孵化的全程一站式支援。
物流服務：透過與內地集運公司協作，簡化內地賣家的物流和ERP程序，以滿足賣家多樣化的業務場景。
團隊建立：人才招募皆傾向熟悉香港地區市場及內地電商環境人員，既能協助內地電商從業人員更方便快速的對接到香港地區市場，又能切中香港地區消費者的需求，實現雙向奔赴。
其他產品服務
Merchant Recruitment
HKTVmall has established a dedicated task force, including business development, marketing, and promotional teams, to onboard Mainland sellers through industry expos and social media channels.
Incentive Policies
To attract Mainland sellers, HKTVmall waived annual fees, lowered security deposits, and increased payout frequency from monthly to three times a month. Eligible merchants also receive one-stop support spanning exposure, traffic drive, and business incubation.
Logistics Services
By partnering with Mainland consolidation providers, the platform streamlines logistics and ERP integration for sellers to suit diverse business scenarios.
Team Building
HKTVmall prioritizes talent familiar with both the Hong Kong market and Mainland e-commerce operations, helping Mainland sellers connect seamlessly with the Hong Kong market while effectively meeting local consumer demand.
Merchant Recruitment
HKTVmall has established a dedicated task force, including business development, marketing, and promotional teams, to onboard Mainland sellers through industry expos and social media channels.
Incentive Policies
To attract Mainland sellers, HKTVmall waived annual fees, lowered security deposits, and increased payout frequency from monthly to three times a month. Eligible merchants also receive one-stop support spanning exposure, traffic drive, and business incubation.
Logistics Services
By partnering with Mainland consolidation providers, the platform streamlines logistics and ERP integration for sellers to suit diverse business scenarios.
Team Building
HKTVmall prioritizes talent familiar with both the Hong Kong market and Mainland e-commerce operations, helping Mainland sellers connect seamlessly with the Hong Kong market while effectively meeting local consumer demand.
品牌歷程
品牌文化
HKTVmall provides a one-stop service for consumers in Hong Kong and Macau, including online shopping, live-stream shopping, logistics delivery, and customer service.
品牌文化
Our Services
HKTVLive: A livestreaming commerce platform, allowing merchants to host livestreaming operations to attract consumers and promote products.
Wet Market Express: A platform connecting wet market merchants and customers, providing personal shopping, delivery, and payment services for fresh ingredients and market products at "wet market prices." Orders are delivered by its own fleet, enabling customers to receive their ordered products in as fast as three hours.
Third-Party Logistics (3PL): HKTVmall owns five major warehouses located in Tseung Kwan O, Tsing Yi, Tuen Mun, Sheung Shui, and Kwai Chung. Among them, the third-party logistics center in Tsing Yi is equipped with advanced automated systems to offer merchants a one-stop online order processing and logistics management system.
ThePlace: one-stop platform for setting up online stores. It helps merchants launch their own independent online stores, providing more flexible operational choices to expand into a broader electronics market.
Overseas Markets: Expanding into international markets such as the UK, Canada, and Australia.
Fully Automated Retail Stores and Systems: A system self-developed by Shoalter Automation Limited, a wholly-owned subsidiary of the Group. In late August 2023, the brand launched its first trial store in Manchester, UK, under the name "in:Five". "in:Five" is an app-led, one-touch convenience store that allows customers to select products across various temperatures (including ambient and frozen) via the app. Customers can then pick up their orders from in-store lockers at their selected time within just a few minutes. The entire order fulfillment process is completed by in-store robots.
HKTVLive: A livestreaming commerce platform, allowing merchants to host livestreaming operations to attract consumers and promote products.
Wet Market Express: A platform connecting wet market merchants and customers, providing personal shopping, delivery, and payment services for fresh ingredients and market products at "wet market prices." Orders are delivered by its own fleet, enabling customers to receive their ordered products in as fast as three hours.
Third-Party Logistics (3PL): HKTVmall owns five major warehouses located in Tseung Kwan O, Tsing Yi, Tuen Mun, Sheung Shui, and Kwai Chung. Among them, the third-party logistics center in Tsing Yi is equipped with advanced automated systems to offer merchants a one-stop online order processing and logistics management system.
ThePlace: one-stop platform for setting up online stores. It helps merchants launch their own independent online stores, providing more flexible operational choices to expand into a broader electronics market.
Overseas Markets: Expanding into international markets such as the UK, Canada, and Australia.
Fully Automated Retail Stores and Systems: A system self-developed by Shoalter Automation Limited, a wholly-owned subsidiary of the Group. In late August 2023, the brand launched its first trial store in Manchester, UK, under the name "in:Five". "in:Five" is an app-led, one-touch convenience store that allows customers to select products across various temperatures (including ambient and frozen) via the app. Customers can then pick up their orders from in-store lockers at their selected time within just a few minutes. The entire order fulfillment process is completed by in-store robots.
Brand Milestones
Feb 2015: Official launch of HKTVmall.
Aug 2015: Launched a high-impact advertising campaign across 50+ MTR stations.
Oct 2016: Introduced the "HKTVmall House Lucky Draw" promotion.
Apr 2018: Launched "Citi Pay with Points" integration.
Jun 2018: Rolled out seamless, secure mobile payment services.
Mar 2020: Launched the Citi HKTVmall Credit Card with API-powered instant application, requiring zero document submission for immediate spending.
Oct 2020: Established its first overseas R&D center in Taiwan, followed by a second footprint in the UK.
Dec 2022: Expanded beyond HK by launching direct delivery to Macao, offering over 650,000 SKUs.
May 2023: Extended last-mile delivery to the UK with direct shipping, offering nearly 700,000 SKUs.
Sep 2023: Expanded last-mile delivery to Australia as its third overseas location.
Nov 2023: Added Canada as its fourth overseas delivery destination.
Aug 2024: Launched Mainland Merchant Recruitment, establishing HKTVmall as a premier platform for Chinese brands going global while bringing quality products to HK & Macao consumers.
Feb 2015: Official launch of HKTVmall.
Aug 2015: Launched a high-impact advertising campaign across 50+ MTR stations.
Oct 2016: Introduced the "HKTVmall House Lucky Draw" promotion.
Apr 2018: Launched "Citi Pay with Points" integration.
Jun 2018: Rolled out seamless, secure mobile payment services.
Mar 2020: Launched the Citi HKTVmall Credit Card with API-powered instant application, requiring zero document submission for immediate spending.
Oct 2020: Established its first overseas R&D center in Taiwan, followed by a second footprint in the UK.
Dec 2022: Expanded beyond HK by launching direct delivery to Macao, offering over 650,000 SKUs.
May 2023: Extended last-mile delivery to the UK with direct shipping, offering nearly 700,000 SKUs.
Sep 2023: Expanded last-mile delivery to Australia as its third overseas location.
Nov 2023: Added Canada as its fourth overseas delivery destination.
Aug 2024: Launched Mainland Merchant Recruitment, establishing HKTVmall as a premier platform for Chinese brands going global while bringing quality products to HK & Macao consumers.
Our Culture
Our Mission: To strengthen our leading position in Hong Kong’s e-commerce market and serve as an e-commerce bridge connecting Hong Kong and Macao with Mainland China.
Our Slogan: Continuously improving, continuously innovating—making everything possible.
Our Vision: To offer quality, affordable products and connect local and global brands with consumers in Mainland China.
Brand Purpose: To carry forward the Lion Rock Spirit—pioneering, adaptable, and relentlessly self-reliant.
Our Values: Innovation, Quality, Service, and Responsibility.
Our Address
1 Chun Cheong Street, Tseung Kwan O Industrial Estate, Hong Kong
1 Chun Cheong Street, Tseung Kwan O Industrial Estate, Hong Kong
